Queensland Family Law Practice (QFLP) provide compassionate and experienced legal support for family related issues in Brisbane and beyond. Despite their expertise, they aimed to enhance their online presence to reach a wider audience.
Services
- Divorce and Separation: Detailed guides and service pages on divorce procedures, property settlements, and spousal maintenance.
- Child Custody and Support: Informative content on parenting arrangements, child support, and relocation issues.
- Domestic Violence: Resources and legal support information for those affected by domestic violence.
- Mediation and Dispute Resolution: Information on alternative dispute resolution methods to help clients avoid lengthy court battles.
Challenges
- Competitive Market: The family law sector in Brisbane is highly competitive, making it challenging to stand out.
- Service Awareness: Ensuring potential clients were aware of the full range of services offered by QFLP.
Our Approach
- Comprehensive SEO Audit: We conducted an in-depth SEO audit to identify technical issues, on-page SEO shortcomings, and backlink opportunities.
- Keyword Optimisation: Focused on high-impact keywords like ‘divorce lawyers Brisbane’ and ‘family law Brisbane’ to improve search engine rankings.
- Content Strategy: Developed a content strategy that included creating informative blog posts, optimising service pages and ensuring all content was valuable and relevant to potential clients.
- Technical SEO Enhancements: Improved site speed, mobile usability and fixed broken links to enhance user experience and search engine friendliness.
Results
- Increased Rankings: QFLP now ranks on the first page for primary keywords, significantly improving their online visibility.
- Traffic Growth: Organic traffic saw a substantial increase, driving more potential clients to their site.
- Higher Engagement: Improved user engagement metrics, indicating that visitors were finding the information they needed and staying on the site longer.
Our tailored SEO strategy transformed QFLP’s online presence, enabling them to connect with more clients and establish themselves as a leading family law practice in Brisbane. With sustained efforts, they continue to see growth in both traffic and client inquiries.
