Google Ads · Ormeau, between Brisbane and the Gold Coast
Google Ads run by the hour, on a budget you set
We plan, build and manage Google Ads campaigns for small businesses. You pay only for the hours we spend on your campaign, you choose how much to spend with Google each day, and there is no points system or hidden charge. The person you talk to is the person running your ads.
Book a free strategy session
Tell us what you sell and where, and we will call to set a time, usually the same business day.
Why clients switch to us
Getting lost at a big Google Ads agency?
Google Ads can be one of the most affordable ways to reach new customers, as long as someone is paying attention to it.
Plenty of agencies call themselves the biggest or the best, and a lot of that is marketing. Many of our Google Ads clients came to us after time with large Google Partner agencies that showed little interest in how a smaller account was performing.
We keep it simple and open. We agree realistic goals with you, aimed at getting the best return on what you spend, and we explain how your campaign works and why it is set up the way it is. You should always know what is happening in your account and what you are paying for.
Only the hours we work
You pay for the time we spend on your campaign: building it, checking it and improving it. No points system, no percentage of your spend and nothing hidden in the invoice.
A daily budget you choose
You decide how much goes to Google each day. We work to that number and tell you when we think it should go up or down, and why.
The process
Five steps from first call to launch
After launch, the monitoring and improving carry on for as long as the campaign runs.
- 01
Consultation and goals
We talk through what you want from the ads, who your customers are and what a good result looks like, then set clear goals for the campaign.
- 02
Keyword research and budget
We research the searches your customers use, choose the keywords worth paying for, and agree a budget and bidding strategy with you.
- 03
Ad copy and creative
We write ads that speak to the people searching, and design visuals for any campaign that uses images.
- 04
Campaign setup
We build the campaigns: targeting, locations, ad groups, conversion tracking and the other settings that decide who sees your ads.
- 05
Launch, monitoring and optimisation
Once the ads are live we watch how they perform, improve them over time and send you regular reports on what has changed and what we recommend next.
Setting up a campaign
What goes into a campaign that works?
The right ad type, tight keyword groups, and ads and pages that match what people searched for.
Search ads
Text ads that appear in Google’s results when someone searches for the keywords you choose. For most service businesses this is the place to start, because the person has already told Google what they need.
Display ads
Image banners shown on websites across the Google Display Network. Useful for reaching a new audience, or for staying in front of people who have already visited your site.
Shopping ads
Product photos with prices, shown in Google’s Shopping results and alongside search results. Built for online stores selling physical products.
Keywords and ad groups
Keywords are the backbone of a campaign. We choose relevant ones likely to convert, using Google’s Keyword Planner and your Analytics data, then sort them into tightly themed ad groups so each ad matches the search behind it.
Ad copy
Headlines that speak directly to the person searching, the reasons to choose you over the next ad, and a clear call to action.
Landing pages
The page someone lands on decides whether the click becomes an enquiry. It also affects your Quality Score, which feeds into what you pay per click and where your ad appears.
Bidding
Which bidding strategy suits you?
How Google decides what you pay for each click, and how much control you keep.
Manual CPC
You set the most you will pay for a click on each keyword. It gives you full control, and it is a sensible start while a new account gathers conversion data. Enhanced CPC, which used to sit between manual and automated bidding, was retired for Search campaigns in 2025.
Smart Bidding for enquiries
Google’s automated strategies use machine learning to set a bid for every auction in real time. Maximise conversions and Target CPA (cost per acquisition) aim for the most enquiries or sales at the cost you are after.
Smart Bidding for revenue
For online stores, Maximise conversion value and Target ROAS (return on ad spend) bid for revenue rather than the number of sales, so higher-value orders get more of the budget.
Bids that keep earning their place
Whichever strategy you use, bids need regular attention. We review Quality Score, average cost per click, where the ads appear and the conversion rate, and adjust to get more from the same budget.
Free strategy session
60minutes on the phone or in person around Ormeau. No obligation to go ahead.
- Whether your current campaign, if you have one, is spending money on clicks that never enquire
- Which searches are worth paying for in your area, and roughly what they cost
- Whether Google Ads, SEO or both makes sense for your budget
Monitoring
From the first impression to the enquiry
The numbers we watch between reports, and the ones that end up in them.
Where we look for improvements
- ImpressionsHow often you show
- CTRClick-through rate
- PositionWhere the ad sits
- Search termsWhat people typed
- ConversionsCalls and forms
- Conversion rateClicks that enquire
- Cost per conversionWhat each lead costs
- HeadlinesA/B tests
- DescriptionsVariations
- Calls to actionWhat gets clicked
Rated from 1 to 10 for each keyword
A higher score usually means a better position at a lower cost per click. Google bases it on three parts, each rated above average, average or below average.
Regular reports you can follow
What changed, what it cost, how many enquiries it brought in, and what we recommend next.
You set the daily budget. We charge for the hours we work. Nothing else gets added.
Agency or in-house
Do you need a Google Ads agency?
Not always. Here is how to decide.
Running Google Ads in-house gives you more control and usually costs less, provided someone on your team has the time and knows the platform. An agency brings experience across many accounts, and tools you may not have. The right choice depends on your budget, your team and the rest of your marketing.
If you do hire an agency, look for:
- Experience, and a track record they can show you
- A way of communicating that suits you, with a named person you can call
- Reports that connect what you spend to the enquiries it brings
- Access to tools such as Google Analytics and third-party PPC platforms
Google Ads rarely works best on its own. Meta (Facebook and Instagram) ads, Microsoft Advertising (formerly Bing Ads) and programmatic display can reach people that Google misses. Planned and measured together, each channel gets a fairer share of the budget. See our digital marketing and SEO services.
Common mistakes
Google Ads mistakes, and how to avoid them
Four problems that waste ad spend, and what to do instead.
Client review
What a client says
“Michael at DomainFX is amazing…his knowledge and support has been outstanding. Michael goes above and beyond and has helped to build our business profile to the next level. We are extremely happy with the service from DomainFX and highly recommend this SEO company.”Eternity Bathrooms
From the blog
Further reading
Guides for anyone running their own ads, or checking how ours are run.
Book your strategy session
Tell us what you sell and where you sell it, and we will call to set a time, usually the same business day.
(07) 3804 7752 · info@domainfx.com.au