If your Google Business Profile has disappeared, check the notice in your account before changing anything. A suspension, a duplicate listing and an ownership dispute need different fixes. Creating another profile for the same business can make the problem harder to untangle.
Google My Business is now called Google Business Profile. The older name remains in this article's URL so existing links still work.
Start with the notice Google shows you
- Suspended or disabled profile: read the decision in the Business Profile appeals tool, correct any guideline breaches and submit an appeal.
- Restricted Google account: follow the account appeal route first. Once that restriction is lifted, appeal the profile suspension.
- Profile owned by someone else: request ownership of the existing profile.
- Two separate businesses wrongly merged: contact Google Business Profile support about the duplicate status.
Several missing profiles do not, by themselves, prove an account restriction. Check what Google actually says is restricted.
Appealing a suspended profile
Open Google's suspension and appeals instructions and use the appeals tool linked there. Sign in with the account connected to the profile, select the business and read the decision and policy.
Correct inaccurate details before appealing. Check the business name, address or service area against Google's business representation guidelines. Use the name customers know from your signage, website and stationery. Do not add service keywords to the name or invent a location to match a document.
Google accepts optional supporting evidence, including business registration, licences, tax certificates and utility bills. Attach it before submitting the appeal. Check that the name and address match the profile.
Check the details before you upload
Read each document alongside the corrected profile. Look for an old address, a missing unit number or a document issued to a person rather than the business. If your registration uses a company name while your signage uses a trading name, look for evidence connecting the two.
For example, a profile might show “12 Example Street” while the business occupies “Unit 3, 12 Example Street”. Check the actual premises before changing either record. A mismatch is something to investigate, not proof of what caused the suspension.
If you travel to customers and do not receive them at your premises, Google's guidelines say to hide your address. Do not expose a home address just to make the public listing look like a bill. The profile should describe how the business really operates.
After you submit
Track the status in the appeals tool. Google says it sends the appeal decision by email. Its suspension guidance does not promise a turnaround, so this guide does not give you a waiting period or a guarantee of reinstatement.
If the appeal is denied, Google's instructions explain when an additional review may be available. Use that route to provide relevant evidence that was missing from the original appeal.
Fixing a duplicate or ownership problem
Use Google's duplicate and ownership guidance, rather than treating every duplicate as a suspension.
- Someone else manages your verified profile: request ownership. The current owner has three days to respond. If they do not, Google may offer a claim option, but that option is not always available. This is an ownership response period, not a suspension appeal deadline.
- Two distinct businesses were wrongly merged: contact support. Both businesses must be eligible for separate profiles. At a shared location, Google asks for evidence of permanent signage distinguishing them.
- You created a duplicate yourself: check which listing you are removing. Removing the duplicate also removes its content and linked managers.
- Two listings represent the same business: a merge request is subject to Google's review. Reviews may be combined, but replies to reviews can be lost.
Moving premises or adding a service is a reason to update the existing profile, not create another one.
Need someone to check the profile first?
You can follow the official routes yourself. If you want help checking the details and deciding what to fix, DomainFX's Google Business Profile management service covers profile assessment, clean-up and ongoing management.
Contact DomainFX with the wording of the notice and the affected profile link. Keep passwords and identity documents out of the enquiry form. We can discuss what evidence is needed after reviewing the problem.
Official Google guidance checked on 23 October 2026.
