On Page SEO Checklist

This checklist provides key SEO optimization steps and examples to help improve your website's performance. Use this as a cheatsheet to ensure all important aspects of SEO are covered. Check off items as you review them.

Keyword Optimization

• Include target keywords in title tags, meta descriptions, headers (H1, H2, etc.), and naturally throughout content
• Use relevant long-tail keywords
• Avoid keyword stuffing

Example: For a blog post about SEO tips, include keywords like "SEO tips" and "improve SEO" in strategic places.

High-Quality Content

• Create original, in-depth content that matches search intent
• Aim for longer content (2000+ words) when appropriate
• Use proper formatting (short paragraphs, bullet points, etc.)
• Include relevant images, videos, and other media

Example: An in-depth guide on "How to Improve Website Speed" with sections, images, and actionable steps.

Title Tags & Meta Descriptions

• Write compelling, keyword-rich title tags (50-60 characters)
• Create unique meta descriptions (150-160 characters)

Example: Title - "SEO Tips for Beginners | Boost Your Rankings" Meta Description - "Discover essential SEO tips for beginners to boost your search engine rankings and drive more traffic to your site."

URL Structure

• Use short, descriptive URLs with keywords
• Avoid unnecessary parameters or numbers

Example: Use "domainfx.com.au/seo-tips" instead of "domainfx.com.au/page?id=123".

Header Tags

• Use H1 for main title and H2-H6 for subheadings
• Include keywords in headers when natural

Example: 〈h1〉SEO Tips for Beginners〈/h1〉 〈h2〉Why SEO is Important〈/h2〉

Internal Linking

• Link to relevant internal pages
• Use descriptive anchor text

Example: "Learn more about our SEO services."

Image Optimization

• Use descriptive file names and alt text
• Compress images for faster loading

Example: Use "seo-tips.jpg" and alt text "SEO tips for beginners".

Page Speed

• Optimize page load time (compress files, leverage browser caching, etc.)
• Use Google PageSpeed Insights to identify issues

Example: Compress images and minify CSS/JS files to reduce load times.

Mobile-Friendliness

• Ensure responsive design works on all devices
• Use Google's Mobile-Friendly Test tool

Example: Test your site's responsiveness on different devices and adjust as necessary.

Schema Markup

• Implement relevant structured data

Example: Use schema.org markup for articles, products, and reviews to enhance search visibility.

User Experience

• Improve readability and navigation
• Reduce bounce rate and increase time on page

Example: Use clear headings, easy-to-read fonts, and intuitive navigation menus.

Technical SEO

• Ensure proper indexing and crawlability
• Fix broken links and redirects
• Use canonical tags when appropriate

Example: Create an XML sitemap and submit it to Google Search Console.

Social Sharing

• Include social share buttons

Example: Add social sharing buttons for Facebook, Twitter, LinkedIn, etc., at the end of blog posts.

Content Freshness

• Regularly update and improve existing content

Example: Review and update your content every few months to ensure it remains accurate and relevant.