SEO · Ormeau, between Brisbane and the Gold Coast
Get found by people searching for what you do
Search engine optimisation is the ongoing work that moves your website up Google’s unpaid results for the searches your customers use. We fix what holds the site back technically, improve the pages that should rank, look after your Google Business Profile and earn links from other websites. The person you talk to is the person doing the work.
Book a free strategy session
Tell us which searches you want to show up for and we will call to set a time, usually the same business day.
The basics
What is search engine optimisation?
And why a website that nobody works on slowly slips down the results.
Search engine optimisation (SEO) is the process of improving your website so it ranks higher in Google’s organic, unpaid results. The higher a page ranks, the more of the people searching for what you sell will see it, and the fewer will find a competitor first.
So many businesses compete for the top spots that a site left alone tends to fall behind. Without SEO, you risk sliding down to where very few people will ever find you. SEO is how you hold your position and improve it: fixing technical problems, sharpening the pages that should rank, and building your reputation across the web.
Already have a website? Call us and we will work out what it needs. We do not stop at the website itself: we look at your whole online presence, including your Google Business Profile, your business listings and which sites link to you, then decide what is worth doing first.
Our SEO services
What does an SEO campaign involve?
Six areas, weighted each month toward whatever is holding your site back most.
Technical SEO
A technical audit finds crawl errors, indexing problems, broken redirects and structural issues. We then fix them so Google can read every page that matters.
Website performance
Load speed and Core Web Vitals. Faster pages keep more visitors, especially on phones, and turn more of them into enquiries.
On-page SEO
Titles, headings, internal links and page copy matched to the exact words people search with.
Local SEO
Your Google Business Profile, business listings and location pages, for customers searching in your area or with “near me”.
SEO content strategy
New pages and articles planned around the questions customers ask before they pick up the phone, written to rank and to be read.
Off-page SEO and link building
Links from relevant, reputable websites pointing back to yours, which remain one of the strongest signals Google uses.
Results
Rankings we have earned for clients
Positions as recorded in July 2024. Rankings move, so we show them with the date they were checked.
Why it pays
Why invest in SEO?
Traffic, trust and a return that builds over time.
More of the right visitors
Ranking for the specific searches your customers use brings people already looking for what you do, which is why organic visitors tend to turn into enquiries readily.
Trust
A business that appears near the top of Google looks established, and that credibility carries into the first phone call.
A return that builds
Paid ads stop the day the budget does. Rankings keep bringing visitors in, so the cost of each enquiry tends to fall the longer a campaign runs.
Traffic that becomes work
Traffic alone is not the goal. We also look at which pages turn visitors into calls and forms, and improve those too.
Before you start
SEO or Google Ads: which first?
It depends on how soon you need the phone to ring.
Calls this month
An ad can run as soon as it is approved. You pay for each click, and the enquiries stop when the budget does.
Enquiries that keep coming
Organic rankings usually take three to six months to move. Once they do, each enquiry costs less and the work keeps paying back.
A sensible approach for many service businesses is to run both for a while and ease off the ads as organic rankings come through. Ads data is also the quickest way to learn which search terms turn into enquiries before committing months to ranking for them. If SEO is one part of a bigger plan, see our web design and digital marketing services.
Free strategy session
60minutes on the phone or in person around Ormeau. No obligation to go ahead.
- Where your site ranks now for the searches that matter to you
- What is holding it back: technical problems, thin pages or too few links
- Whether SEO, Google Ads or both makes sense for your budget
AI search
Showing up when people ask ChatGPT
Search is no longer only ten blue links.
More people now ask ChatGPT, Gemini or Perplexity for a recommendation instead of scrolling Google. These tools draw on much of what SEO already builds: clear pages that answer questions directly, consistent business details across the web, and mentions on sites they trust.
On top of standard SEO we add structured data, tidy up how your business is described across the web, and can track whether AI assistants mention you.
How it works
How we run an SEO campaign
Built around your business goals and customers, then adjusted every month.
- 01
Audit
A technical and content audit of your site, plus a look at who ranks above you for your main searches and why.
- 02
Priorities and quote
A short list of what to fix first, ordered by what should bring enquiries soonest, and a monthly price for the work.
- 03
Monthly work
Fixes, content and links go out each month. Google changes how it ranks pages several times a year, so we keep up with updates and change course when something is not working.
- 04
Reporting
Enquiries, calls and rankings, drawn from Google Analytics, Search Console, your Business Profile and Ahrefs. If something has not worked, the report says so.
Audits and reporting
What we check, and how we report
The same checks start every campaign, and the same four sources feed every report.
What an audit looks at
- CrawlingIndexing
- SpeedCore Web Vitals
- MobileLayout and use
- TitlesHeadings and copy
- BacklinksAuthority
- ListingsConsistent details
- Business ProfileMaps results
- Structured dataSchema
- Entity detailsWho you are
- AI mentionsTracking
Pages tuned for Core Web Vitals
Google uses Core Web Vitals as part of its page experience signals, so speed work is part of technical SEO.
Four sources, one report
Rankings, clicks, calls and enquiries in one place, compared with the month before.
Every report ties rankings back to enquiries and calls, and says so when something has not worked.
Our work
Sites we look after in search
Questions
SEO questions
If yours is not here, ask it in the strategy session.
Client review
What an SEO client says
“Michael takes the time to understand my business and what works the best for results. Michael calls me weekly where other companies would barely deal with you once a month. He is affordable, honest, a hard worker and frankly is without a doubt the best SEO and website guy that I have met. Without a doubt I would recommend Michael but I would also go so far to say if you are currently using someone else for SEO then you should at the very least get Michael to look at your website. You will never be disappointed with Michael.”Tracey McMillan, CEO, Queensland Family Law Practice
From the blog
Further reading
Longer guides on the topics clients ask us about most.
Book your strategy session
Tell us which searches you want to be found for and we will call to set a time, usually the same business day.
(07) 3804 7752 · info@domainfx.com.au