How to use headings in your web pages

Do intent

1. TitleSame day phone repair booking
2. H1Book a same day phone repair
3. H2Prices and what is included
   • H3Screen and back glass
   • H3Battery and charge port
4. H2Shops and service areas

Know intent

1. TitleChild support rules in Queensland
2. H1Child support rules Queensland guide
3. H2How the assessment works
   • H3Income and care
   • H3Private agreements
4. H2When to get advice

Go intent

1. TitleVisit our showroom in Ormeau
2. H1Visit our showroom in Ormeau
3. H2Parking and opening hours
4. H2Book a demo session

Buy intent

1. TitleWedding photographer prices Gold Coast
2. H1Wedding photographer prices and packages
3. H2Package options and what is included
   • H3Half day coverage
   • H3Full day with engagement shoot
4. H2Booking process and payment terms

Local intent

1. TitleBathroom renovations in Beenleigh
2. H1Bathroom renovations in Beenleigh
3. H2What we do and who we help
4. H2Lead times and inclusions

Know intent – education focus

1. TitleHome loan basics for first time buyers
2. H1Home loan guide for first time buyers
3. H2Types of home loans explained
4. H2How much you can borrow
5. H2What lenders look for
6. H2Next steps and resources

Buy intent – conversion focus

1. TitleHome loan rates and pre-approval
2. H1Get pre-approved for your home loan
3. H2Current rates and special offers
4. H2Apply online in minutes
5. H2What documents you need
6. H2Speak with a lending specialist

Service examples

1. H2Technicians replace iPhone back glass while you wait
   Technicians
   Replace
   iPhone back glass

2. H2Our team installs home cinema sound panels
   Our team
   Installs
   Sound panels

Professional advice

1. H2Parents calculate likely child support in minutes
   Parents
   Calculate
   Child support

2. H2Lawyers explain property settlement time limits
   Lawyers
   Explain
   Time limits

Healthcare and education

1. H2Nurses monitor patient recovery progress daily
   Nurses
   Monitor
   Recovery progress

2. H2Teachers create lesson plans for mixed abilities
   Teachers
   Create
   Lesson plans

E-commerce and retail

1. H2Customers compare product features side by side
   Customers
   Compare
   Product features

2. H2Store staff process returns within 24 hours
   Store staff
   Process
   Returns

Unclear headings

1. H2Advanced solutions and comprehensive approaches
2. H2Premium quality service delivery excellence
3. H2Innovative methodologies for optimal outcomes

Clear triples

1. H2Engineers solve complex drainage problems
   Engineers
   Solve
   Drainage problems

2. H2Specialists deliver guaranteed workmanship
   Specialists
   Deliver
   Workmanship

3. H2Clients achieve lasting results
   Clients
   Achieve
   Results

1. H2Forest elopement locations in the Gold Coast hinterland
2. H2Home cinema design process from brief to build
3. H2Divorce lawyers fees and common inclusions

1. H2Phone screen repair prices by model
2. H2Wedding budget calculator by style
3. H2Bathroom renovation timeline from quote to handover

Photo story or event recap

1. TitlePhoto story ideas for real events
2. H1A relaxed event with natural moments
3. H2Why the location made sense
   • H3Access and timing
   • H3Quiet spots for privacy
4. H2The choices that shaped the day
5. H2Credits and suppliers

How to tutorial

1. TitleStep by step guide to a tidy result
2. H1How to achieve a tidy result without stress
3. H2What you need
4. H2Steps from start to finish
   • H3Common mistakes and simple fixes
5. H2Further reading and tools

Local service page

1. TitleService name in suburb guide
2. H1Service name in suburb
3. H2What we do and who we help
4. H2How the process works
5. H2Service area and response times
   • H3Nearby suburbs or regions
6. H2Prices and inclusions

Product review

1. TitleHonest review of product name
2. H1Product name review with real use
3. H2What we looked for
4. H2What we liked
5. H2What could be better
6. H2Who this suits
   • H3Use cases and tips
7. H2Alternatives to consider

Comparison guide

1. TitleModel A vs Model B buyer guide
2. H1Model A and Model B compared
3. H2Key specs side by side
4. H2Pros and cons
   • H3Battery life
   • H3Warranty and support
5. H2Best pick for each budget

List of ideas

1. TitleTen kitchen storage ideas
2. H1Kitchen storage ideas that work
3. H2Quick wins
4. H2Weekend projects
5. H2Small space tricks

Location guide

1. TitleGold Coast hinterland venue guide
2. H1Venues in the Gold Coast hinterland
3. H2Best light and timing
4. H2Access and permits
5. H2Vendors who know the area

Calculator page

1. TitleWedding budget calculator by style
2. H1Wedding budget calculator
3. H2Choose a style
4. H2Enter total budget
5. H2Suggested breakdown
6. H2Save or share the plan

Press release

1. TitleNew showroom now open
2. H1We opened a new showroom
3. H2What is new
4. H2Where to find us
5. H2Opening offers

Mistake: Generic headings

❌ About Us

❌ Our Services

❌ Why Choose Us

✅ Family law team with 15 years experience

✅ Property settlement and custody services

✅ Fixed fees with no hidden costs

Mistake: Keyword stuffing

❌ Best Gold Coast wedding photographer Gold Coast wedding photography services

✅ Wedding photographer on the Gold Coast

Mistake: Too clever or vague

❌ Crafting digital dreams

❌ Where innovation meets excellence

✅ Custom websites for local businesses

✅ Fast loading sites that convert visitors

Mistake: No clear hierarchy

❌ Using multiple H1 tags or skipping straight to H3

✅ One H1, then H2 for main sections, H3 for sub-sections only

Try these questions

• What will the reader know after this section?

• What task can they complete with this information?

• What entity or subject is this section about?

• How would you explain this to a friend?

Simple formulas

For services: [Who] + [does what] + [for whom]

For guides: [How to] + [achieve result] + [context]

For comparisons: [Thing A] + [vs] + [Thing B] + [decision criteria]