Do you want to offer your customers more product options? Creating variable products in WooCommerce is a great way to do so. In this article, we’ll guide you through the process of setting up and optimizing variable products on your WooCommerce store.

What is a Variable Product in WooCommerce?

Definition of Variable Product

A variable product in WooCommerce is a type of product that allows you to offer different variations of the same product. These variations can include different sizes, colors, materials or any other attribute that you want to offer your customers. Each variation can have its own unique price, SKU, and stock level.

How Variable Products Work in WooCommerce

Using a variable product in WooCommerce is a great way to simplify your store while still offering multiple options for customization. When a customer visits your product page, they will be able to choose from the different variations that you have set up for that product. Each variation has its own product page with its unique price, SKU, and stock level.

Why Use Variable Products in WooCommerce?

Variable products in WooCommerce are great for businesses that want to offer more options for customization, without cluttering up their store with a bunch of different products. This makes it easier for customers to find what they’re looking for, and it can also increase sales. Customers are more likely to purchase a product that matches their specific needs and preferences.

Setting Up Variable Products in WooCommerce

Step-by-Step Guide to Creating a Variable Product

Now that you understand what a variable product in WooCommerce is, let’s get started with setting one up. First, you’ll need to add a new product in your WooCommerce store.

Under the “Product Data” section, select “Variable Product” from the dropdown menu. This will allow you to add your variations.

Adding Variations to a Variable Product

After you have selected “Variable Product,” navigate to the “Variations” tab. You can add individual variations on this page by clicking “Add Variation” and selecting “Create Variations from All Attributes.” This will create a variation for every attribute and option that you have set up for the product.

You can also add specific variations by selecting “Add Variation,” and then choosing the attributes and options that you want to offer. For example, if you’re selling T-shirts, you can add a variation for each size and color.

Displaying Variations on the Product Page

By default, the variations will be displayed in dropdown menus on the product page. However, if you have a lot of variations, this can be overwhelming for customers. You can display variations as separate products on the product page by selecting “Variable product” under “Product type options.”

Optimizing WooCommerce Variable Products

Using Third-Party Plugins to Enhance Variable Products

There are many third-party WooCommerce plugins that can help you to enhance your variable products. Some plugins can help you to display your variations in a more user-friendly way, while others can help you to customize the way that your variations are displayed. Some popular third-party plugins include:

  • Woocommerce Custom Fields
  • WooCommerce Variation Swatches
  • Flatsome Theme Product Filter

How to Create Variations in Bulk

If you have a lot of variations that you want to add to your variable product, you can use the “Bulk Variations” feature in WooCommerce. This feature allows you to create variations based on a CSV file, which is a great way to save time if you have a large number of variations to add.

Adding Product Attributes to Increase Product Type Options

You can also add product attributes to your variable products to increase the number of product type options. For example, if you’re selling clothing, you can add attributes for material, sleeve length, and style. This will allow you to offer even more customization options for your customers.

Tips for Creating Variable Products in Your WooCommerce Store

Adding as Many Variations as Possible to Increase Product Options

When creating variable products, it’s important to offer as many variations as possible. This will increase the number of product options and make it more likely that customers will find what they’re looking for. However, be careful not to clutter your product page with too many variations.

How to Create a WooCommerce Variable Product with Limited Options

If you only want to offer a few variations for your variable product, you can create a product with limited options. For example, if you’re selling T-shirts, you can create a variable product with only a few sizes and colors.

Using Product Variations to Upsell Your Customers

Don’t forget that you can use product variations to upsell your customers. For example, if you’re selling laptops, you can offer different variations with more advanced features at a higher price point. This is a great way to increase your average order value.


Creating variable products in WooCommerce is a great way to offer more customization options to your customers. By following the steps outlined in this article, you can set up and optimize your variable products in no time. Whether you’re a small business owner or a large retailer, variable products can help you to increase sales and improve the user experience on your eCommerce store.

To create a WooCommerce variable product, you need to follow these steps: 1. Install the WooCommerce plugin, 2. Create a new product and select ‘variable product’ as the product type, 3. Define product attributes (e.g., size, color), 4. Create product variations from the defined attributes, 5. Set prices, stock levels, and other details for each variation, and 6. Publish the product.
To add Woocommerce variations to an existing product, go to the ‘Product data’ section and change the product type to ‘Variable product’. Then, create attributes and select “Used for variations”. Finally, go to the ‘Variations’ tab, add variations using the attributes, and update the product details.
Yes, you can display product variations in a grid or list format using WooCommerce plugins, like ‘WooCommerce Variations Table’ or ‘WooCommerce Product Variations Swatches’. These plugins allow you to customize the display of variations and improve the user experience.
To set up WooCommerce variations and attributes, follow these steps: 1. Access your website’s admin dashboard, 2. Go to ‘Products’, 3. Click on ‘Attributes’, 4. Create new attributes (e.g. size, color), 5. Assign attributes to a product by editing the product and choosing “Variable product”, 6. In the ‘Attributes’ tab, select the applicable attributes and mark them “Used for variations,” and 7. Go to the ‘Variations’ tab to create variations based on your attributes.
Yes, you can add variable products to WooCommerce in bulk using the built-in product importer/exporter or by using third-party plugins, such as ‘WP All Import’ or ‘WooCommerce CSV Import Suite’. These tools allow you to upload and manage large amounts of product data, including variations, with ease.
Some popular WooCommerce plugins for managing variable products and their variations include ‘WooCommerce Bulk Variations Manager’, ‘WooCommerce Product Variations Swatches’, and ‘WooCommerce Show Single Variations’. These plugins offer features like displaying variations in different formats, bulk editing, and filtering products by attributes.
To add product images to your WooCommerce product variations, go to the ‘Variations’ tab in the product editor, and for each individual variation, click the ‘Upload image’ button to upload or select an image from your media library. This will add a specific product image to each variation for a better customer experience when browsing your store.
You can use WooCommerce to filter products based on variations and attributes by adding the ‘WooCommerce Products Filter’ plugin to your website. This plugin allows customers to narrow their search using specific product attributes like size, color, or any other attribute you have created for your variable products.
Yes, you can create a WooCommerce variable product with different prices for each variation. When you create product variations, you can set a unique price for each variation in the product editor under the ‘Variations’ tab. This allows you to offer different pricing options for customers based on their chosen variation.
To set up a quick view option for WooCommerce product variations, you can use plugins like ‘WooCommerce Quick View Pro’ or ‘YITH WooCommerce Quick View. These plugins provide a quick view function that allows customers to see and choose product variations without leaving the main product page, which improves the overall user experience.


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